Privacy Policy for CKD Explained.co.uk
In compliance with UK and European data protection regulations, this privacy policy explains what personal information we collect from you when you visit our website.
CKD Explained.co.uk is committed to processing personal information about our customers in ways that comply with its legal and regulatory obligations. We also commit to be clear with our customers about what it does with your personal information.
Data collection
CKD Explained.co.uk may collect personal information which we receive when you use our website, you leave a review or you contact us.
We may collect the following types of information: your name, address, email address, telephone number(s) and other contact details.
Website cookies
Cookies are small files of letters or numbers downloaded onto a device when users access websites. They are widely used in order to make websites work, for example to make the videos play, or to work more efficiently, as well as to provide service information to the owners of the site.
Gathering information on how a website performs is important for all businesses – the information is critical to understanding how a website is functioning, of the articles and pages that a visitor uses the most and ultimately how the visitor experience can be improved.
Many companies will use third party organisations to generate this information, and the data that is collected will be shared with both the website owner and the organisation providing the website analytics, with the analytics provider then using the information for their own data mining purposes. This information is frequently transferred outside of the UK and the European Union.
At CKD Explained, we take Data Privacy seriously. We understand the importance of privacy for our users and have adopted a different approach. We use an open source platform called Matomo, which has been endorsed by the data supervisory body in France, CNIL, and is also used by the European Commisson. Any data collected is used only by CKD Explained and our UK based web developer, Noisegate. It is not shared with any other organisations. We retain control of this data, which is stored and processed within the European Union.
The use of Matomo allows us to collect information which is anonymous and to prepare aggregated reports of how the CKD Explained website is used. The data collected contains no personal information and ‘finger prints’ change daily. This means that visitors who return to the site on a number of different days will not be tracked. The software generates a random ID which prevents the identification of individual visitors. We do not track our visitors across multiple websites as some analytics tools do, meaning that we won’t collect information on your internet searches, your social media profiles, your user detail and so on.
Why do we collect this information?
We collect your personal information to:
- provide you with services that you may request from us
- to allow us to communicate with you
- for necessary administration purposes
- meet our legal and regulatory obligations.
How do we collect this information?
We collect personal information directly from our customers – e.g. leave a review on our website or contact us.
We are committed to keeping your information up to date. If you believe that we have made an error, then please contact us as outlined below and we will use reasonable endeavours to correct.
Keeping your information safe and secure
CKD Explained is committed to keeping customers’ personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost. We endeavour to ensure that our suppliers take similar steps to keep your data secure. We take organisational measures to keep information secure and provide regular training for staff on data protection.
However, we understand that even the best laid plans can sometimes go wrong, and therefore we have developed a breach management process. In the unlikely event that we, or one of our partners or suppliers, accidently compromise the confidentiality, integrity or availability of your data, then we will endeavour to notify you within 72 hours of becoming aware of the incident. We will do this by informing you via the contact details that we have recorded on our booking system database.
Third party (sub-processor) organisations
For our general day-to-day data processing activities, we use third party organisations to help us administer and monitor the services we provide:
- for the provision of software services to enable the management of our customers, for example the online booking system
- for financial accounting
- to share newsletters, promotional detail, or other information that maybe of interest to you
- to help us improve our services
- for the administration of our website and customer interactions
- for any legal guidance in the provision of our services.
For full details of the third party suppliers we use, please contact us at the address below.
Access to your personal information is only allowed when required by the law or is required as part our fulfilling our service obligations. We do not, and will never, sell your personal information with other third parties.
Third countries or International organisations
The following third countries (i.e. where your information is not held in the European Union / EEA) are listed below will receive your personal data for the processing activity as detailed below. Following the ruling in July 2020 by the European Courts, and the subsequent invalidation of the EU-US Privacy Shield agreement, we have reassessed our providers as follows :
|
Third Country (non EU / non EEA / International organisation) |
Purpose of processing |
Safeguards in place and further information |
|
Mailchimp – Hosted in the US
|
Email marketing
|
Standard Contract Clauses
Link to additional information is here |
All other data is processed either in the UK or within the EU.
How long do we keep personal information?
We will only retain customers’ personal information for as long as is required to carry out a particular purpose or to meet a particular obligation. In order that we are able to provide the best possible service to you, we have agreed and documented retention schedules that we consider to be relevant and proportionate to the service we are providing. If you would like more information on our retention periods, then please contact us, using the details below.
Legitimate Interest
From time to time, we may process your information as part of the day-to-day running of CKD Explained. It is in our interests to ensure that our processes and systems operate effectively in order that we can continue the high quality of service to you. This may include processing your information to:
- Monitor, maintain and improve internal business processes. We seek to improve the quality of service to you
- To send you news updates
We may send you marketing emails, letting you know about our news, offers, events and new services that we think may be of interest to you. However, we understand that needs and requirements may change, and you may opt out at a later date by writing to us via Contact Us, or by selecting ‘unsubscribe’ in the email link. We will not send you information if you’ve asked us not to. You have a right at any time to stop us from contacting you for marketing purposes.
Links to other websites
Our website may contain links to other websites of interest. However, you should note that we do not have any control over these other websites. Once you have used any of these links to leave our site, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.
Access to personal information
We take the management of your information very seriously. Please do contact us if:
- you feel that any information which we may have about you is incorrect
- you want to see what personal information we hold about you (and receive a copy)
- have any queries regarding the accuracy or the processing of your data (including any mis-use or unauthorised use)
- want to withdraw your consent where any processing is based upon consent.
If you ever have any concerns that we are not processing your personal information in accordance with the law, please use Contact Us or this postal address:
CKD Explained
FAO Dr Andrew Stein
Renal Unit
UHCW, Coventry CV2 2DX
United Kingdom.
02476 964000
Or email us at [email protected].
If you are still concerned, you can contact the Information Commissioners Office at www.ico.org.uk
Changes to our Privacy Policy
We keep our privacy policy under regular review, and we will place any updates on this web page.
This is the first edition of this privacy policy – September 2023